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Welcome to our SMB Community page. The purpose of this page is to highlight information that may be of interest to our SMB clients or to those looking at ESD from small to medium companies. Members of the OMS Management team will be writing on a number of topics related to business and technical challenges in the SMB marketplace. Additionally, if you have seen an interesting article or wish to contribute an article please let us know. Any comments or materials can be sent to us at information@o-ms.com.

TJ Caveney, Vice-President Sales and Marketing

ESD especially one based upon distribution constantly renews the contact between you and your customers. Statistically, for companies who have more than one product, it is generally more cost-effective to upsell or cross-sell to existing customers rather than develop and sell new customers. Given the challenges of running a small or medium business how best to capitalize on ESD?

One of the most obvious methods is by ensuring that product updates and upgrade messages are consistent with your marketing goals. Another way is to remind your customer of the benefits they can get by staying current or upgrading. Reminding them of the value in purchasing maintenance or service contracts in order to have updates/upgrades at their fingertips and ensuring they understand the benefits of a customer self-service center.

Another positive step is to look first at your active customers; this data can be acquired through ESD systems but not from anonymous open downloads. Those downloading service packs and updates are most likely actively using your products and they represent prime targets for cross-selling.

Targeting your messages to those using or maintaining your product can help identify existing sub-markets or help create new markets. If a specific individual is using or maintaining product A and Product C, how might they be induced to try and buy Product B. What new products might they be interested in? Remember, in ESD you are dealing with individuals affiliated with companies (your customers). ESD helps identify the individual allowing you to target them as interested parties.

ESD allows you to target those same individuals with special campaigns making selected "premium" materials available to them. A general free and open downloaded version may have a 30 day trial where a known customer may get a 90 day trial. Perhaps only customers should have (free) access to SDKs or other materials including new beta products or versions. ESD helps you answer who cares about my product and with only a small effort that information can be used to potentially increase overall sales.

Let us help you reach your business potential and increase your customer service.

EntitleNow! SMB Links

EntitleNow! Overview: Take a look at the EntitleNow! Solution Overview

EntitleNow! SMB Overview: Take a look at the EntitleNow! SMB Solution Overview

12 Reasons to Take a Look at the SMB Solution: Our view of why the oferring is so valuable.

SMB Plan Details: Review the features and functions of all three plans, check out which is right for you.

SMB Services: Take a better look at the SMB Services.

SMB Documentation: Download the latest brochures.

Qualification Survey: Take a quick survey and tell us about your environment. We will appraise your answers and follow-up with our recommendation on the program that fits you the best.

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	About NaviSite NaviSite provides IT hosting, outsourcing and professional services leveraging a proven set of technologies and extensive subject matter expertise. We deliver cost-effective, flexible solutions that provide responsive and predictable levels of service for our clients’ businesses. More than 1400 companies across a variety of industries rely on NaviSite to build, implement and manage their mission-critical systems and applications. NaviSite is a trusted advisor committed to ensuring the long-term success of our customers’ business applications and technology strategies. NaviSite’s business model focuses on providing customers with a tangible ROI and greater value proposition compared to the option of deploying, hosting and managing enterprise applications internally. The ROI that companies realize using NaviSite’s solutions and services, which include Professional Services, Hosting Services, and Content Delivery and Acceleration Services, is based on economies of scale, economies of skill, industry best practices, process automation and specialization. NaviSite delivers true cost savings with a higher quality of service, while enabling customers to focus on their core business. The success of our customers has proven our business model right. NaviSite has grown from our early days in 1997 into the leading provider of professional, outsourcing and enablement services for more than 1400 organizations. We have not only survived the industry’s ups and downs, but have thrived in a down-turned economy. We remain committed as ever to pioneering solutions that create value and market differentiation for midmarket organizations.	Visit us at www.navisite.com
ProjectMiso	Our Services: Strategy (Strategic Planning, Business Analysis and Information Architecture) User Experience Custom Applications (Full design and development) Data Modeling, Programming and Warehousing Creative and Branding Multimedia Platforms: Online – Internet and Web (websites and applications) Desktop Applications CD-ROMs Kiosks Our Specialty: Business Analysis, System Analysis and Information Architecture Client-server application development What we usually do: Corporate websites Office Automation E-Learning and LMS E-commerce Social Networking CRM applications Financial Applications Sales and Marketing applications Entertainment websites, multimedia pieces	Contact Info 21-62 Crescent Street Astoria, New York USA, 11105 Phone: +1 718 278 0332 Fax: +1 309 407 3016 www.projectmiso.net
	About WebMotion What we do: Webmotion, an Ottawa-based web engineering company with an office in San Francisco, was founded in 1996 to leverage the transactional and personalization potential of Web-based technologies. With a focus on the financial services, government and software distribution sectors, Webmotion's rapid development services help companies bring their online applications up to Web 2.0 speed; increase their E-commerce efficiencies; and distribute their Web content or software to large numbers of users. Webmotion specializes in custom development and rapid prototyping.	Visit us at www.webmotion.com or email us at info@webmotion.com